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So, for instance, if you want to install the Epic Games Store or Battlenet, it’s going to take a bit more effort to set it up and install what you want simply because neither currently has an interface designed for navigating with a gamepad. “That’s the most important thing people need to understand,” he said. A very similar situation to the early gaming laptops. Users are going to have to put in some effort to set it up to play the games they want.
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The full details of the device will be announced on May 11.Īzor points out that the beefy machine is not going to be like owning a Nintendo Switch. The first device to use the new processors will be the Asus ROG Ally, a slick-looking Windows 11 Gaming Handheld that features a 120 Hz FHD screen and 16GB LPDDR5 memory. We had this opportunity, and it just kind of all came together and made sense for us to double down on this.” “We were passionate about it over here,” he said. He even worked on the Alienware Concept UFO, a device that looks quite a bit like a Nintendo Switch but houses the guts of a beefy gaming PC.Īzor said he had been working on that with a team at Alienware for eight years before it was shown off at CES in 2020. He’s been thinking about handheld PC gaming systems since his time at Alienware. “I think they saw the success of the Steam Deck project, and they came to us and said, ‘Hey, we want to get into this space, and what are your thoughts on it?'” “We’ve been seeing this category just continue to get hotter and hotter and hotter, and then we got some requests from some of the OEMs,” Azor said. But it was the Steam Deck’s success- powered by an AMD Zen 2 chip - and the attention that device drew, which eventually led to the new chip. It’s a significant investment from a company that already got a taste of the burgeoning market with some PC gaming handhelds from companies like OneXPlayer, GPD, and Ayaneo.
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Last month, AMD revealed its new Ryzen Z1 Series processors, a set of high-performance processors designed specifically for handheld PC gaming consoles. More importantly, it seems to have shaken the OEM computer market awake. With all that in mind, what the Steam Deck achieved is remarkable. “And the truth is, it’s not going to be as elegant of an experience for the end user as a kind of Nintendo Switch experience.” “Here we’re taking content designed for a completely different form factor, and we’re getting it to run on this form factor,” Azor said. It’s not, he points out, a turnkey solution like a Nintendo Switch. With that in mind, he says a “remarkable” amount of Steam Decks have been sold.Īnd this is a device designed to work with a portion of the Steam library out of the box. They’ve been around maybe six years or so.

But this is the third or maybe fourth generation of PC gaming handhelds. Nintendo, he points out, has been making handhelds for decades. He says comparing the device to something like the Nintendo Switch isn’t fair. So Azor pushes back when I say that the estimates for Steam Deck sales aren’t very impressive. But those that did, that niche of players who wanted a gaming laptop, embraced the concept. About 20 years ago, Alienware launched its massive gaming “laptop” into a market that mostly didn’t comprehend its value. He knows a thing or two about computer gaming on the go. That’s Frank Azor, co-founder of Alienware, former head of Dell’s gaming and XPS divisions, and now AMD’s chief architect of gaming solutions and marketing. “The last time we created a new category like this in gaming, in my opinion, was about 20 years ago when we created the first gaming laptop, and it took years before gaming laptops sold as many units as the Steam Deck has sold up to now.”
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Thanks for reading Game! Subscribe for free to receive new posts and support my work. Still, early signs point to a device that could become as industry-defining as the now multi-billion-dollar gaming laptop market.

With only a few years of commercial release, the unique form factor still has much to prove.
